Quote

‘Rules are not sacrosanct. They are human constructions, imposed upon the world. When these constructions are not useful to us, we can and should transcend them, because results matter more.’ – Douglas Kruger

Book Overview

They’re Your Rules, Break Them! offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organisation. Disruption is everywhere. Rather than suffering its blows, what if you could institutionalise it into your business? What if, rather than being rigid and rule-bound, you could make your business ‘ever changing’ within?

Some rules help us, but some don’t. Do you know which ones to ditch? And do you know how to create a high-performing, dynamic, learning culture that doesn’t rely on blind bureaucracy? Elon Musk did it with Tesla and Space-X. Pixar does it too. The Israel Defense Forces and US Navy SEALs have been doing it for decades, and their results have been astonishing. In a world of exponential organisations, rule-bound dinosaurs will fall and fade. But you don’t have to. They’re your rules. Break them!