Introduction to Self-Publishing

New digital technology, falling production costs and a new type of company offering publishing services have contributed to self-publishing becoming a viable option for writers, rather than a poor second to finding a commercial publishing deal.

About the Book

Written by a publishing consultant and author, with plenty of advice from other industry professionals, this book offers an objective analysis of the processes and companies involved in self-publishing. It helps you to analyse your objectives, define and meet the needs of your audience and looks at the right kind of content for self publishing.

Editorial and Production Insights

It also provides insight into the editorial processes you will need to put your content through, how to commission services from freelancers and companies and how to get a product worthy of your name. It helps you to understand format and design options, and key issues concerning distribution, sales and marketing.

Guidance on Investment and Quality

Self-publishing is a costly venture and this guide will help you to scrutinise your investment choices and produce a more professional-looking product.

Contains a Foreword by Mark Coker, Founder of Smashwords.