People cannot help but communicate.

The ability to generate complex thoughts and then to communicate them effectively plays a central part in managing. It is fundamental to human behaviour. To be a successful communicator depends on your message being interpreted as credible and appropriate by those on the receiving end.

This book takes you through the essential processes to ensure that your message gets through accurately. It gives practical suggestions about how you can ensure you get your messages across cogently and convincingly so that they are received and understood as you intended.

‘Communicating well is a two-way process which depends on capturing the attention of others and correctly interpreting what others convey to you. The impression you create is the catalyst to your message and, just as yeast makes dough rise, it is the vital ingredient in communicating.’