Tell It Like It Is:

Truisms of Fundraising

by T. Christian Rollins, MBA, CFRE

Why This Little Book?

Like baseball, fundraising has truisms. By telling it like it is, this little book is intended to set young fundraisers on the right path, remind us all of the basics, and maybe even recalibrate the compass for a few of us oldtimers.

It´s not that complicated. Let´s get started!