Technology at the Margins

£30.99

Technology at the Margins

How IT Meets the Needs of Emerging Markets

Business and Management Business innovation

Authors: Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah

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Language: English

Published by: Wiley

Published on: 26th October 2010

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9780470920657


Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

Key Points

  • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
  • Challenges businesses to rethink their uses of existing technologies

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the world's economic pyramid.

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