So you''ve got an idea for an iPhone app -- along with everyone else on the planet.

Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.

Whether you''re a designer, programmer, manager, or marketer,

Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You''ll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you''ll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

Key Features:

• Develop your ideas from initial concept to finished design
• Build an effortless user experience that rewards every tap
• Explore the secrets of designing for touch
• Discover how and why people really use iPhone apps
• Learn to use iPhone controls the Apple way
• Create your own personality-packed visuals