Swiss Made

£17.99

Swiss Made

The Untold Story Behind Switzerland's Success

International business

Author: R. James Breiding

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Language: English

Published by: Profile Books

Published on: 10th January 2013

Format: LCP-protected ePub

Size: 18 Mb

ISBN: 9781847658098


Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things?

In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss Sonderfall (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy?

Swiss Made offers answers to these and many other questions about the country

as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country''s ability to keep pace in an age of globalisation.

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