About the Book

A positive attitude, the ability to adapt to change, and the willingness to learn from failure . . . these are all good markers of a successful person. But what does it take to become a successful entrepreneur—someone who can create something out of nothing? Someone who can start from the bottom and work their way to the top?

In Dr. William Pickard’s new book Surviving the Shift, this is exactly what he provides. As one of the country’s most successful Black entrepreneurs, Dr. Pickard knows a thing or two about overcoming failure and mistakes to become an extraordinary entrepreneur. In this book, he details the highs and lows of his entrepreneurial evolution and offers seven proven principles for embracing change and building wealth. Surviving the Shift will teach you how to:

• Develop positive vision and attitude.
• Prepare for opportunities.
• Understand that financing is not that difficult.
• Build good relationships.
• Choose a team with the right talent and skill set.
• Learn from failure.
• Cultivate strong faith.

Successful entrepreneurship requires a shift in thinking, planning, and doing. It requires avoiding the many pitfalls people often face in business. Whether you are a new college graduate ready to make your mark on the world, someone who is trying to figure out the next step for their career, an aspiring entrepreneur, or you want to explore new ways to grow your business, you have the power to become the person you were meant to be. This book is your road map, and Dr. Pickard has equipped you with everything you need for your journey.