Disrupt, Reinvent, Transform and Innovate

How is it Possible to stay ahead ... or Can we change the Game!

Given this time of rapid global change, it is important that all individuals work to address new innovation and seize new opportunities happening every day, anywhere.

Business in the developed world has progressively moved into a new era where new technologies and funding possibilities are driving disruptive trends, creating a new look into the sharing economy and revolutionizing the ways innovators manage new ideas in implementation and manufacturing.

From the popular crowdfunding financial services like Kickstarter, office space sharing through PivotDesk, transport services rendered by Uber, educational services on Skillshare, childcare and household assistance through co-ops such as Taskrabbit, and more localized services like Rapid Prototyping incubation centers, F&B delivering platforms, and even bicycle sharing services, the sharing economy is now very much acceptable to most empowered consumers across many sectors.

The new frugal innovative business concept behind the sharing economy provides a way to use assets less expensively or with frugality than has ever been possible before, and yet allows service providers to gain some incremental income from customers' service purchases, benefiting customers who also gain access to products and services they require when they need them without the burden of ownership.

This emergence of peer-to-peer sharing companies such as Airbnb, Mobike, and Uber has been one of the more intriguing developments in recent years, both for online web development and in this new sharing economy. They have overhauled the traditional concept of business versus consumer by enabling users to offer their assets—like apartments, cars, or teaching skills—in return for monetary gains.

Out with the Old, In with the New

But it could mean bad news for most traditional businesses that fail to transform or reinvent to adapt. The sharing economy is creating new economic value and disrupting current established industry players. A gradual shift is occurring, and I believe all industries will be or are already being affected by this change.

The understanding and practice of disruptive innovation should be a priority—market leaders must believe that newly developed products or services will eventually displace established competitors—and this should be on every marketing leader's agenda.

One rule stands above the rest: if you want to survive, you must embrace change to Disrupt, Reinvent, Transform, and Innovate.

Ignoring this basic belief could make your company the next diminishing service provider. Businesses need to rev up their innovation engines quickly because they are losing market share and brand security with each passing day.

This book will provide a fresh perspective on innovation and change, identifying and gauging how fast innovation models will be adopted, understanding the psychology of business disruption, and explaining how to reinvent concepts and ideas from the start, as well as ways to continuously meet today’s constantly challenging market environment.

Besides, it will provide insights on Crowdfunding, which offers new avenues for funding new products or startups, and the ease of using such platforms to get new businesses financially sound and ready for their ventures—though this could also involve a steep learning curve.

Many startup ventures may find themselves caught in unfamiliar territories without the real knowledge of choosing a platform, crafting a pitch, and attracting investors.