This book recognizes that explaining what you do and why it''s important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.

Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:

Distill details and data into big ideas

Deliver meaning to audiences

Use storytelling to captivate and educate

Humanize content to make complicated ideas more tangible

Layer harder ideas on top of easier ideas

Strip away complex language, jargon, and acronyms

Use analogies to explain unfamiliar areas

Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.