Customer Relationship Management (CRM)

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded.

Successful Programs and Technologies

Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike.

Content and Focus

This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management.

Purpose and Use

In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.