Strategy for the Corporate Level

£37.00

Strategy for the Corporate Level

Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Business and Management Business strategy

Authors: Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead

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Language: English

Published by: Jossey-Bass

Published on: 16th May 2014

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781118818350


Revised Edition of the Bestselling Classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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