£69.99
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Overview
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.
Target Audience and Benefits
An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools.
Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
