This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends.

Section 1: Management Challenges

It examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms.

Section 2: Green Marketing Strategies

This section discusses the benefits and guidelines to implementation of green marketing strategies.

Section 3: Location in Marketing

The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being.

Section 4: User Generated Content (UGC)

The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage.

Section 5: Market-Based Assets

This section focuses on how market-based assets can contribute to a sustainable competitive advantage.

Section 6: Consumer Perception

Understanding consumer perception to make marketing decisions is the focus of this section.

Section 7: Business Informatics and Modeling

The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities.

The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.