Early Beginnings

During the early 1990s, successful music producer Jermaine Dupri started So So Def Records. The Atlanta-based label began at a time when Southern hip-hop music was just beginning to get a lot of attention.

Growth and Partnerships

Dupri signed distribution deals with much-larger record companies like Columbia and Arista. This allowed him to focus on what he did best: finding talented unknown artists and producing hit music.

Notable Artists and Current Status

Some of So So Def's biggest stars included Da Brat, Lil Bow Wow, and Jagged Edge. Today, So So Def Records is completely independent, and Jermaine Dupri is working hard to introduce a new generation of hip-hop stars.