Overview

Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients.

Contents

Section One: Getting started

1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction

Section Two: Getting customers

5. Marketing your business; 6. Selling your service

Section Three: Getting money

7. Financing Your Business

Section Four: Getting organised

8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.