Overview

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:

• Turning beans into bucks
• Building a winning sales team
• Providing WOW! customer service

Author Insights

The two authors share their inside perspective on running a coffee bar, answering questions such as:

• How do I prepare a business plan?
• How do I market my coffee bar?
• What special equipment will I need?
• What will it cost to get started?
• What should I look for when choosing a location?
• How do I roast coffee beans and brew a great cup of coffee?
• What are the 11 steps to WOW! customer service?
• What about expansion and franchising?

The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.