Overview

An instant Top 10 UK bestseller. Shortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025. Hot and fast, that's the secret. With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman has turned the baked potato into an artform – and he’s only too happy to teach those of us who can’t make the potato pilgrimage to his van the secret of a good spud. We’re talking next-level baked potato mastery here.

What you’ll find

Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes – it’s a lifestyle. It’s about embracing the humble spud and unleashing its full flavour potential. Whether you’re a seasoned SpudFan or a curious newbie, this book will have you baking up a storm.

Recipes include: Lebanese chicken shawarma, the currywurst jacket, chorizo shakshuka, pizza loaded potato skins, poutine-style cheesy spuds and many more…

Featuring

The definitive baked potato cooking method. Spud trivia (did you know potatoes can grow in space?). Spudtastic jokes (so cheesy, they’re gouda!). SpudFacts (did you know eat 375 million tons of potatoes a year).