Every leader needs to move people to action and align everyone’s actions toward the same goal.

But how is this best accomplished? Words are a leader’s greatest tool, and metaphors are the most potent combination of words available.

This book will provide you with communication tools that will take your leadership to the next level and beyond. Through the proper use of metaphors, anyone can become a better leader, align his or her team with their organizational values, and lead the organization to success.

Metaphors activate vision and mission statements, enliven goals and objectives, and literally align every aspect of an organization in its intended direction.

The knowledge gained from the principles in this book will help leaders develop stronger vision and mission statements that are action-oriented, and it will provide a schematic to organize goals and objectives that are relevant and focused on accomplishing the vision.