Overview

Providing a clearer understanding of contemporary issues through a broad, historical perspective, this scholarly overview unites the multidisciplinary roots of social psychology into one coherent book.

Author's Approach

The author attempts to unite the works and theories of all social psychological subdivisions. Clearly and concisely, he presents readers with a history of social psychology using a minimum of technical jargon.

Purpose and Value

Rather than merely cataloging theories and works, he provides an intellectual context for contemporary research, practice, and study.