Shipping Strategy

£92.00

Shipping Strategy

Innovating for Success

Business strategy Transport industries

Author: Peter Lorange

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Language: English

Published by: Cambridge University Press

Published on: 23rd July 2009

Format: LCP-protected ePub

Size: 889 Kb

ISBN: 9780511846977


Introduction

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them.

Changing Industry Dynamics

Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus.

About the Book

In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

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