£61.99
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Current Issues in Services Management
Innovations in Services Marketing and Management: Strategies for Emerging Economies
Marketing in the Service Industries
Destination Marketing
Services and the Knowledge-Based Economy
Multidisciplinary Approaches to Contemporary Marketing
Services and Metropolitan Development
Services Marketing Cases in Emerging Markets
Pricing and Revenue Management of Services
Services Marketing Management
Service Marketing