In Safari, Abercrombie & Kent’s founder takes readers on a global tour, sharing his best-kept secrets and the story of his success and his life.

Foreword by DreamWorks CEO Jeffrey Katzenberg

“An edge-of-your-seat reading experience, kept especially engaging by [Kent's] warm personality, sense of humor, and keen behind-the-scenes-of-building-a-business stories.” —Parade

Geoffrey Kent had nothing but an East African shilling and an old Land Rover when he pioneered the luxury tent safari business in 1962 with his parents in Nairobi. Today Kent takes thousands of adventurers, hungry for extraordinary and life-changing experiences, to the planet’s wildest frontiers.

In his gripping memoir, this “Indiana Jones—meets—James Bond” entrepreneur recounts his phenomenal journey. Kent’s life reads like a work of fiction: growing up barefoot in the African bush, riding his motorcycle across the continent, and ultimately becoming the most sought-after travel professional in the world. Safari: A Memoir of a Worldwide Travel Pioneer is a breathtaking and exhilarating trip to some of the most exotic and stunning locations on earth.