Right Way to Flourish

£35.99

Right Way to Flourish

Reconnecting to the Real World

Business and the environment; ‘green’ approaches to business Sales and marketing Organizational theory and behaviour Neurosciences Environmentalist thought and ideology Environmental management

Author: John Ehrenfeld

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Language: English

Published by: Routledge

Published on: 8th October 2019

Format: LCP-protected ePub

Size: 570 Kb

ISBN: 9781000011647


In this ground-breaking book

Pre-eminent thought leader in the fields of sustainability and flourishing, John R. Ehrenfeld, critiques the concept of sustainability as it is understood today and which is coming more and more under attack as unclear and ineffective as a call for action.

Building upon the recent work of cognitive scientist, Iain McGilchrist, who argues that the human brain’s two hemispheres present distinct different worlds, this book articulates how society must replace the current foundational left-brain-based beliefs – a mechanistic world and a human driven by self interest – with new ones based on complexity and care.

Flourishing should replace the lifeless metrics now being used to guide business and government, as well as individuals. Until we accept that our modern belief structure is, itself, the barrier, we will continue to be mired in an endless succession of unsolved problems.

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