Retailing in the European Union

£58.99

Retailing in the European Union

Sales and marketing Retail and wholesale industries

Author: Stewart Howe

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Language: English

Published by: Routledge

Published on: 12th August 2005

Format: LCP-protected ePub

Size: 818 Kb

ISBN: 9781134517268


As retailing becomes increasingly important in global economics, the similarities and differences of retailing from country to country are now more evident. This unique and timely study of retail structures across Europe, gives an insightful overview of the internationalization of retailing and asks important questions regarding the effectiveness of different retailing sectors.

With chapters on Denmark, France, Germany, Greece, Italy, Spain and the United Kingdom, this contemporary study examines the extent to which Europe's increasingly homogenous environment applies to retailing. By considering overall structural and socio-economic variables of country-to-country retailing, it draws fascinating conclusions on efficiency and competition within the European Union.

A major contribution to the field of European retail studies, this significant work in comparative legislation is essential reading for anyone studying retailing at postgraduate or undergraduate level or with an interest in comparative economics.

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