Introduction

This exciting new text investigates the true essence of strategic thinking, and explores the need for alternative, responsible approaches in a complex global environment.

Existing definitions of strategy and strategic management and leadership are examined, challenging previous ways of thinking that no longer relate to the way private, public and third sector organisations operate. Enriched by a diverse and experienced panel of contributors, chapters characterise the global systems which influence strategic thinking by spanning themes of politics, economics, society, technology, the legal framework, leveraging Generation Z’s values, environmental sustainability, and ethics. Supported by detailed global case studies from well-known and smaller brands, examples show how business and organisation leaders have thought differently to bring about change. The work concludes by providing a ‘systemic view toolkit’, which shows what can be done to optimize strategic thinking for change and longevity. To aid comprehension, each chapter includes a clear outline and Key Points, as well as a summary.

Written in an accessible style, this title is intended as introductory and recommended reading for advanced undergraduate and postgraduate students of Strategic Management and Leadership, who are interested in how strategic thinking relates to the global political, economic and social environment.

Online supplementary resources include PowerPoint slides, as well as recommendations for further reading within each chapter.