£89.10
The first book to cover events management from a research angle
Includes a number of case studies to provide a well-rounded approach to the subject
Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Event Tourism and Cultural Tourism
Managing Events, Festivals and the Visitor Economy
Doing Events Research
Case Studies on Food Experiences in Marketing, Retail, and Events
Festival and Event Management in Nordic Countries
Events and Festivals
Events Management
Study of Food, Tourism, Hospitality and Events
Event Policy
Tourist Destination Management
Event Management for the Tourism and Hospitality Industries
Research Methods in Tourism, Hospitality and Events Management