Consumer research and representation

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of ''truth'' in consumer research.

Subjects covered include:

construction of the researcher and consumer voice

quantitative tools and representation

advertising narratives

poetic representation of consumer experience

the crisis in the crisis concept

consumer-oriented ethnographic research

The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.