Reader's Brain

£21.00

Reader's Brain

How Neuroscience Can Make You a Better Writer

Writing and editing guides Linguistics Psychology Cognition and cognitive psychology

Author: Yellowlees Douglas

Dinosaur mascot

Language: English

Published by: Cambridge University Press

Published on: 11th June 2015

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781316349434


Have you ever found yourself re-reading the same sentence four or five times and thought "I should get more sleep"?

Are you clueless as to why one paragraph just seems to "flow" while you simply can''t recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works.

The Reader''s Brain

is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer.

Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.

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