What You Will Learn

Discover the role of Quantitative User Experience (Quant UX) research

Understand how Quant UX research differs from other disciplines such as data science

Plan common research projects and know how to achieve success

Position Quant UX activities in product development, engineering, and UX organizations

Apply the HEART framework to measure user experience outcomes

Evaluate your skills and potential to be hired as a Quant UX researcher

Know what to expect during job interviews

Find examples of common Quant UX projects with shared R code and data sets

Who This Book Is For

Practitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.