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This volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Practioner's Guide to Public Relations Research, Measurement and Evaluation
Culture and Public Relations
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Routledge Companion to Public Relations
Evaluating Public Communication
Public Relations
Evaluating Public Relations
International Public Relations
Public Relations Theory
Public Relations Theory
Public Relations in the Nonprofit Sector
Routledge Handbook of Critical Public Relations