£29.99
Profiles in Small Business
A Competitive Strategy Approach
Profiles in Small Businesses
A new analytical approach to small firms'' cases, which
Uses rich primary source data on modern small businesses
Combines business strategy and industrial organization
Presents detailed Profiles on diverse small businesses
Shows how successful small businesses achieve competitive advantage
Considers both extended rivalry and financial structure
Shows how to `ground'' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.