Product Innovation in the Global Fashion Industry

£54.99

Product Innovation in the Global Fashion Industry

Business innovation Production and quality control management Sales and marketing

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Collection: Palgrave Studies in Practice: Global Fashion Brand Management

Language: English

Published by: Palgrave Pivot

Published on: 27 November 2017

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781137523495


Understanding Innovation in Fashion

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.

In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

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