Pragmatic Strategy

£41.00

Pragmatic Strategy

Eastern Wisdom, Global Success

Business strategy Organizational theory and behaviour

Authors: Ikujiro Nonaka, Zhichang Zhu

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Language: English

Published by: Cambridge University Press

Published on: 24th May 2012

Format: LCP-protected ePub

Size: 7 Mb

ISBN: 9781139411257


Pragmatism in Management and Social Sciences

Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy.

What Can Pragmatism Teach Us?

But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed?

An Innovative Framework

This innovative book presents a pragmatic framework for shaping and solving strategic problems in a practical, creative, ethical and finely balanced manner. To achieve this, the authors draw from Confucian teaching, American pragmatism and Aristotelian practical wisdom, as well as business cases across industries and nations, particularly from emerging economies.

Target Audience and Significance

With significant theoretical depth, direct practical implication and profound cultural sensitivity, the book is useful for executive managers, public administrators, strategy researchers and advanced students in the search for pragmatic strategies in an interconnected, fast-moving world.

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