Introduction to Public Relations in Media

This publication titled, “Practical Public Relations”, provides readers with an introduction to public relations in media. Attempts have been made towards understanding various perspectives on public relations. An introductory overview of major concepts and approaches in public relations is given.

Public Relations Management in Media and Advertising

The publication focuses on public relations management in media and advertising. Reflections are made on public relations jobs and associated accountability issues.

Practical Public Relations Management Functions

An overview of practical public relations management functions is made in detail. The role of practical public relations in management-employee relations are covered.

Media Planning for Better Public Relations

Efforts are made towards understanding media planning for better public relations. The following topics discussed in this title:

Introduction to Public Relations in Media; Overview of Various Perspectives on Public Relations; Major Concepts and Approaches in Public Relations; Public Relations Management in Media and Advertising: An Overview; Reflections on Public Relations Jobs and Associated Accountability Issues; Practical Public Relations Management Functions: An Overview; Role of Practical Public Relations in Management-Employee Relations; Media Planning for Better Public Relations and Bibliography etc.