When you become a better negotiator, youll earn more money, help your company achieve its goals and enjoy a more fulfilling personal life.

Author Dell Wright, a successful CEO, provides the sharp focus you need to enhance your negotiation skills. With his guidance, youll engage in real negotiation, and learn the strategies you need to turn a no into a yes. It starts with recognizing The Power of Negotiation.

Get ready to discover how to

apply the principled negotiation method, developed at Harvard University;avoid the five mistakes that people make when negotiating;recognize the four types of negotiating outcomes.

Focus on the most important guideline of negotiation

to be fair. Its imperative that you ensure fairness so that each side comes out with a win. Whats the use to negotiating or being a negotiator if you only intend to benefit yourself?

Regardless of what you do for a living, you need to negotiate to get what you want while also helping others. The strategies in this guidebook provide the help and confidence you need to be a better negotiator.