Overview

This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American.

Author's Approach

Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture.

Analysis and Research

She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls.

Critical Perspective

Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand.