Playing at the Next Level

£25.99

Playing at the Next Level

A History of American Sega Games

Popular culture Business and Management History of specific companies / corporate history History Computer games / online games: strategy guides

Author: Ken Horowitz

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Language: English

Published by: McFarland

Published on: 27th October 2016

Format: LCP-protected ePub

Size: 312 pages

ISBN: 9781476625577


Introduction

Today a multinational video game developer, Sega was the first to break Nintendo's grip on the gaming industry, expanding from primarily an arcade game company to become the dominant game console manufacturer in North America. A major part of that success came from the hard work and innovation of its subsidiary, Sega of America, who in a little more than a decade wrested the majority market share from Nintendo and revolutionized how games were made.

About the Book

Drawing on interviews with nearly 100 Sega alumni, this book traces the development of the company, revealing previously undocumented areas of game-making history, including Sega's relationship with Tonka, the creation of its internal studios, and major breakthroughs like the Sega Channel and HEAT Network. More than 40 of the company's most influential games are explored in detail.

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