Basketball's Global Popularity

Basketball is one of the most popular sports in the world. Fans everywhere watch both local games and games played in the NBA. Millions of people around the globe play pick-up games with friends, while professional basketball players have become celebrities who are recognized everywhere.

Famous Players and International Fans

Fans from Japan to Brazil and Canada to Kenya love players like Jeremy Lin, Shaquille O'Neal, Yao Ming, LeBron James, and many more. The NBA may play in the United States, but basketball is the world's sport, with fans, leagues, and players worldwide.

The Sport's Global Impact

Discover how basketball is seen around the world and find out how the sport became so popular. Learn more about the world's best basketball players. Explore the connections between fans in different places—and find out how basketball brings people together no matter where they live.