Platform Business Navigator

£21.99

Platform Business Navigator

Language teaching and learning Business and Management Business strategy Business innovation

Authors: Felix Wortmann, Sven Jung, Oliver Gassmann

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Language: English

Published by: FT Publishing International

Published on: 2nd January 2024

Format: LCP-protected ePub

ISBN: 9781292734286


Platform companies like Amazon, Alibaba, Apple or Google dominate today''s economy, and eight out of the ten most valuable companies worldwide follow a platform business model.

Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

Examples of Platform Facilitators

  • Amazon and Alibaba are facilitators of transactions between sellers and buyers
  • Apple connects app developers with app users
  • Google facilitates transactions between ordinary web surfers and advertisers.

Transforming Your Business

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Who Is It For?

Suitable for entrepreneurs, executives, product managers, and business leaders, you''ll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

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