Why would you want to persuade anyone about anything?

• Do you lead, manage or supervise others?

• Do you find suppliers, sub-contractors, or colleagues challenging?

• Do you want to increase sales from your advertising or marketing?

• Do you find getting your ideas across effectively in meetings difficult?

Persuasion is a skill – part psychology – part human relationships – part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.

5 Reasons why you have to buy this book...

5. Teaches strategies to significantly increase your persuasiveness.

4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others.

3. Explores useful theories that have been applied by successful leaders.

2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support.

1. This book will significantly improve your chances of success both professionally and personally.