People, Planet and Profit

£36.99

People, Planet and Profit

Socio-Economic Perspectives of CSR

International business Sales and marketing management Sales and marketing

Authors: Samuel O. Idowu, Abubakar S. Kasum

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Language: English

Published by: Routledge

Published on: 13th May 2016

Format: LCP-protected ePub

Size: 18 Mb

ISBN: 9781317082590


Benefits of CSR

It is no longer the case that it’s only society which benefits from CSR actions. A corporation actually helps itself when operating sustainably and does well because of its triple bottom line actions.

End Product of CSR

The editors of People, Planet and Profit believe that whilst Corporate Social Responsibility is by now a familiar concept to academics or practitioners, insufficient attention has been paid to the end product of CSR in practice, which they define in terms of social and economic developmental effect.

Contributions and Evidence

The contributions in this edited volume explain the developmental aspect of CSR from a conceptual perspective and provide empirical evidence of the impact of CSR delivery on stakeholders in different corners of the World.

Stakeholders and Expectations

The emphasis is on what corporations take from and give back to their stakeholders whilst trying to behave in a corporately responsible fashion. Stakeholders, including employees, customers, host communities, governments and NGOs have diverse interests and expectations of CSR.

Questions and Outcomes

This gives rise to questions about whether the activities corporations support are the ones today’s stakeholders need; whether the CSR programmes being delivered are adequate; and about the relationship between the corporations’ view of what constitutes CSR and that of the supposed beneficiaries. This book offers thoughtful answers to these questions and assesses the outcomes of corporate activities both in developed and developing countries and regions, in terms of economic progress and social and political advancement.

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