Pay Attention!

£18.99

Pay Attention!

How to Listen, Respond, and Profit from Customer Feedback

Business and Management Sales and marketing

Authors: Ann Thomas, Jill Applegate

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Language: English

Published by: Wiley

Published on: 15th April 2010

Format: LCP-protected ePub

Size: 633 Kb

ISBN: 9780470627426


Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.

Pay Attention! paves the way. Your company wins when you:

Understand Customer Expectations

Embrace and implement The RATER Factors

Define who you are and what you offer

Become E.T.D.B.W. (Easy To Do Business With)

Connect with your audience in all mediums

React appropriately and respond immediately to customer feedback

Recover sincerely when things go wrong

All you need is to Pay Attention!

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