Business performance analysis is central to any business, as it helps to make or mend products, services, and processes.

This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio. Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.

What You Will Learn

Design a Business Performance Analysis function

Analyze performance metrics with website analytics tools

Identify business performance metrics for common product scenarios

Who This Book is For

Senior leaders, product managers, product owners, UX and web analytics professionals