£40.99
Organizations and the Media
Organizing in a Mediatized World
Introduction
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has become an institutional force.
Content Overview
This book analyses the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, and how it shaptes the entire landscape in which the organizations operate. It provides a perspective that accentuates the interplay between organizations and different parts of society as embedded in the media and its logic.
Target Audience
This will be essential reading for professionals, academics and advanced students in organizational studies, public relations and media studies.
