This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.

The text considers a range of topics including:

Topics Covered

the ancient Olympics

the modern revival of the nineteenth century

the development of the Games throughout the twentieth century.

the media and the Olympics

Olympic marketing and sponsorship.

Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.