About the Author

Literary agents are famous for lunching, and there is no more famous agent than Ed Victor. If Ed can lose weight without changing his lifestyle, so can anyone.

The Obvious Diet

The Obvious Diet recognises that the rules we make ourselves are the rules we are most likely to stick to. It shows how to devise an eating regime that is based on avoiding your own particular weaknesses, whether that is carbohydrates, animal fats or sugar. It works because, rather than imposing a rigid plan from on high, it allows you to mix and match elements from different diets to suit your own lifestyle.

And with ideas, tips and plenty of recipes from Ed's celebrity friends and clients, including a foreword from Nigella Lawson, the book also provides lots of glamorous anecdotes and inspiration to help you stick to your plan. Dieting has never been this interesting!