New Multinationals

£37.99

New Multinationals

Spanish Firms in a Global Context

International relations Economics, Finance, Business and Management Business and Management International business Multinationals

Authors: Mauro F. Guillen, Esteban Garcia-Canal

Dinosaur mascot

Language: English

Published by: Cambridge University Press

Published on: 23rd September 2010

Format: LCP-protected ePub

Size: 835 Kb

ISBN: 9780511861376


Introduction to New Multinational Firms

A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e.g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g. United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors.

Characteristics of the New Multinationals

These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies including vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms.

Purpose of the Book

This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.

Show moreShow less