Networks, Crowds, and Markets

£57.00

Networks, Crowds, and Markets

Reasoning about a Highly Connected World

Social and ethical issues Social theory Behavioural economics E-commerce: business aspects Algorithms and data structures Databases and the Web Computer networking and communications

Authors: David Easley, Jon Kleinberg

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Language: English

Published by: Cambridge University Press

Published on: 19th July 2010

Format: LCP-protected ePub

Size: 23 Mb

ISBN: 9781139234740


Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation?

There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

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