Anyone embarking upon a new path

has no doubt heard that the key to achieving any modicum of success lies in networking: the cultivation of relationships to help us advance or move to a higher position. The message gained from this is that anything valuable in life which involves relationships—be it business, marriage, charity work or entertainment—is only attainable by networking. But this is not only untrue, but potentially dangerous to those hoping to succeed. Within these pages, Mark H. Maxwell will not only uncover serious problems with this single path to success, but unravel the myth itself.

College freshmen are lectured about networking on their first day of class. Young professionals race to another boring party so they can be seen and shake hands with someone that might be able to help them—just like the business books and podcasts have instructed. Creatives are chronically obsessed with and depressed by the number of likes, views and followers on their social media.

NETWORKING KILLS

CREATIVITY

AUTHENTIC RELATIONSHIPS

LIFE

LOVE

Christ taught, "If you want to be great -- you must become a servant. If you want to be first -- you must become like a slave."

And, Martin Luther King, Jr. made it clear: "Anybody can be great, because anybody can serve."

Networking does not equal success. Serving equals success. Life is not about you; it's always about others. The heart of networking is rooted in selfishness, taking and using. In contrast, great leaders teach us that true success comes through giving, loving others and serving.

SERVING

ERASES FEAR OF FAILURE

ERASES CONFLICT

CREATES PURPOSE

CREATES VALUE

CREATES PROVISION

CHANGES THE WORLD

Through pop culture illustrations and the author's personal stories as an entertainment attorney and college professor, this book examines the need for cultural change concerning our pursuit and definition of "success" in every area of life. Serving is the key!